DIGITAL MARKETING TRAINING

COURSE OVERVIEW

WE OFFER

 

  • Instructor-led Classroom-based & Live Virtual Online Training
  • Hands-on Training
  • Free Study Material
  • Lab Exercises
  • Unlimited Lab Access
  • 100 % Passing Guarantee or Free Re-training

COURSE INFORMATION

 

  • Fast Track
    Days: Monday-Friday
    Duration: 5 days
  • Slow Track
    Days: Saturdays / Sundays / Evenings
    Duration: 5 Weeks

Study Modes:

  • Classroom / On-site
  • Live Virtual

Digital Marketing Training Course

For More information call us on

0208 123 7574

COURSE INSIGHT

This Digital Marketing course is an instructor-led event that offers you tips and techniques for optimizing your usage of Digital Marketing. The training will concentrate on the many platforms, devices, and content to improve consumer usability. The training will also cover SEO (Search Engine Optimization) and the significance of great content in retaining clients. This specialization delves into several elements of the modern digital marketing setting, such as digital marketing statistics, search engine optimization, social marketing, and 3D printing. After completing the Digital Marketing course, you will have a more profound knowledge of the fundamentals of the new digital marketing environment and a new series of characters, concepts, and information to help you digitally develop, distribute, promote, and price goods & services. In addition, you will be able to recognize concepts and techniques for assessing customers’ digital behaviours.

COURSE OUTLINE

  • Marketing v/s Sales
  • Marketing Mix and 4 Ps
  • What is Digital Marketing
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leads
  • Strategic Flow for Marketing Activities
  • WWW
  • Domains
  • Buying a Domain
  • Website Language & Technology
  • Core Objective of Website and Flow
  • One Page Website
  • Strategic Design of Home Page
  • Strategic Design of Products & Services Page
  • Strategic Design of Pricing Page
  • Portfolio, Gallery and Contact Us Page
  • Call to Action (Real Engagement Happens)
  • Designing Other Pages
  • SEO Overview
  • Google Analytics Tracking Code
  • Website Auditing
  • Designing WordPress Website
  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor’s Facebook Page
  • Ban User on Facebook Page
  • Connect with Twitter
  • Facebook Ad Campaigns
  • Organic vs Paid
  • Understanding Adwords
  • Google Ad Types
  • Pricing Models
  • PPC Cost Formula
  • Ad Page Rank
  • Billing and Payments
  • Adwords User Interface
  • Keyword Planning
  • Keywords Control
  • Creating Ad Campaigns
  • Creating Text Ads
  • Creating Ad Groups
  • Bidding Strategy for CPC
  • Remarketing Strategies
  • Remarketing Rules
  • Remarketing Tracking Code
  • Linking Google Analytics
  • Designing Remarketing Images
  • Shared Budget
  • GWD Software
  • Video Flow
  • Google Pages for YouTube Channel
  • Verify Channel
  • Webmaster Tool – Adding Asset
  • Associated Website Linking
  • Custom Channel URL
  • Channel ART
  • Channel Links
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Channel Main Trailer
  • Uploading Videos
  • Uploading Defaults
  • Creator Library
  • Channel Navigation
  • Video Thumbnail
  • CTA – Annotation
  • CTA – Extro
  • CTA – Cards for Mobile
  • Redirect Traffic to Website
  • Post Upload Enhancements
  • Live Broadcasting
  • Managing Playlists
  • Managing Comments
  • Managing Messages
  • Monetization with Adsense
  • Paid Youtube Channel
  • Channel Analytics
  • Real Time Analytics
  • Email Machine – The Strategy
  • Email Frequency
  • Why People Don’t Buy
  • The Fuel – Value
  • Triggers in Email using 4Ps
  • Sequence of Email Triggers
  • Email Example – Topic
  • Email Example – Intro
  • Email Example – Product
  • Email Example – Secondary Value
  • Email Example – Fear
  • Email Example – Regret
  • Email Example – Ask for Sales
  • Email Example – Reinforcement
  • Email Example – Offers Announcements
  • Email Example – Urgency
  • Email Example – Cross Sales
  • Email Example – Re-Engagement
  • Email Example – Buyer vs Consumer
  • Email Software and Tools
  • Importing Email Lists
  • Planning Email Campaign
  • Email Templates and Designs
  • Sending HTML Email Campaigns
  • WebForms Lead Importing
  • Integrating Landing Page Forms
  • Campaign Reports and Insights
  • Segmentation Strategy
  • Segmentation Lists
  • Auto-Responder Series
  • Triggering Auto – Responder Emails
  • AutoResponder Actions
  • eCommerce Business
  • Planning eCommerce Website
  • Product Placements
  • Product Grouping
  • Promoting eCommerce Website
  • Remarketing Products
  • Understanding Coupon System
  • Appointing Affiliates for Products
  • Cross/Up/Down Selling
  • Payment Gateway in India
  • Application and Documentation
  • Collecting Online Payment
  • Web Store using Payment Gateway
  • Web Fronts using Payment Gateway
  • Invoice Payments through Emails
  • SMS Invoice Payments
  • Integrating Payment Gateway
  • Payment Links and its Promotion
  • Affiliates for Payment Links
  • LinkedIN – The hub of B2B Networking
  • Creating LinkedIN Account
  • Updating Contact Information and Links
  • Designing Profile and Summary
  • Managing Connections
  • Advance Searching
  • Who Viewed Your Profile
  • Endorsements – Publishing and Receiving
  • Creating LinkedIN Company Page
  • Updating Products and Services Marketing on Twitter & Pinterest
  • Creating Showcase Pages
  • Engaging with Updates
  • Running Paid Campaigns
  • Recruitment through LinkedIN
  • LinkedIN Groups
  • LinkedIN Mobile App

Benefits of a Digital Marketing Training Certification

  • Gain a highly recognised, on-demand accreditation of excellence
  • Differentiate yourself in a crowded market
  • Execute tasks with confidence and skills
  • Attain higher wages and billable rates with a highly valued credential

Dates And Prices

Start Date TimingDaysDuration Mode Of TrainingRequest Price/Future Dates
15/08/2022
10:00 – 18:00Monday/Friday 5 WeeksClassroom Based / Live Virtual Online
27/08/2022
10:00 – 18:00Saturday Only 5 WeeksClassroom Based / Live Virtual Online
11/09/2022
10:00 – 18:00Sunday Only 5 WeeksClassroom Based / Live Virtual Online
26/09/2022
10:00 – 18:00Monday-Friday 5 DaysClassroom Based / Live Virtual Online
01/10/2022
10:00 – 18:00Monday-Friday 5 DaysClassroom Based / Live Virtual Online
04/03/2023
10:00 – 18:00Saturday Only 5 WeeksClassroom Based / Live Virtual Online
25/03/2023
10:00 – 18:00Saturday Only 5 WeeksClassroom Based / Live Virtual Online
02/04/2023
10:00 – 18:00Saturday Only 5 WeeksClassroom Based / Live Virtual Online
28/04/2023
10:00 – 18:00Saturday Only 5 WeeksClassroom Based / Live Virtual Online
14/05/2023
10:00 – 18:00Sunday Only 5 WeeksClassroom Based / Live Virtual Online (Flexible schedule)
21/05/2023
10:00 – 18:00Sunday Only 5 WeeksClassroom Based / Live Virtual Online
22/05/2023
10:00 – 18:00Monday-Friday 5 DaysClassroom Based / Live Virtual Online
12/06/2023
10:00 – 18:00Monday-Friday 5 DaysClassroom Based / Live Virtual Online
19/06/2023
10:00 – 18:00Monday-Friday 5 DaysClassroom Based / Live Virtual Online
10/07/2023
10:00 – 18:00Monday-Friday 5 DaysClassroom Based / Live Virtual Online
15/07/2023
10:00 – 18:00Saturday Only 5 WeeksClassroom Based / Live Virtual Online
17/07/2023
10:00 – 18:00Monday-Friday 5 DaysClassroom Based / Live Virtual Online

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